The Recommended Retail Price (RRP) is the price suggested by manufacturers or publishers for their products or services. It is intended to represent the price at which the product should ideally be sold to consumers in order to cover production costs and generate a profit for the company.
The RRP can vary depending on the product, the market, and the competition. It is used as a reference point for retailers and can help consumers compare prices across different stores.
Retailers may choose to sell products at the RRP, above the RRP (known as price gouging), or below the RRP (known as discounting). Ultimately, the RRP is just a suggested price and retailers have the flexibility to set their own prices based on factors such as demand, competition, and profit margins.
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